Last updated: 12 February 2025

A New Chapter: Household Quotes Becomes WhatCost

WhatCost HHQ Rebrand Image

We're excited to announce a significant milestone in our company's journey!

Since the beginning, Household Quotes has been your trusted partner in finding the right installer for your home improvements. Now we're WhatCost.

We continue to serve our 140,000 monthly visitors across the UK with the same high-quality and commitment as we have been. This rebranding reflects our growth and strategic vision.

As "WhatCost," we're better able to serve your needs as we have a name that better reflects our commitment to helping you find the best deals on home projects. 

Our mission is clear: We'll help you find the cost of your next home improvement project. Whether it's a traditional home improvement, like a new kitchen or bathroom, or a more modern project, like installing solar panels or a heat pump, WhatCost is here to help you. Our commitment to innovation and customer satisfaction

As part of Leads.io, a company dedicated to innovation and customer satisfaction, WhatCost builds on a strong legacy. Tim Roemer, CEO at Leads.io, states it perfectly:

"At Leads.io, we're committed to driving innovation and delivering exceptional value to our customers. Transitioning from HouseholdQuotes.co.uk to WhatCost.co.uk marks an exciting new chapter in our journey to provide even better high-quality leads in the home services industry. This transition underscores our commitment to improving user satisfaction while equipping businesses with the resources they need to succeed."

Sjoerd Knol, CIO at Leads.io, says it best: "Harnessing people, technology, and data creates streamlined processes for efficiency, data-driven decision-making, and exceptional results."

This philosophy extends across Leads.io's network of brands, including GreenMatch, Boiler Guide, Stairlifts Reviews, and more. WhatCost builds on this legacy by offering a wider range of services to help you achieve your home improvement goals.

A trusted partner with a proven track record

Simplify Your Home Improvement Journey

WhatCost is backed by the expertise and technology platform of Leads.io, a leading company in the home improvement lead generation space. With over 22 million leads generated and 1,800+ satisfied clients across 7 countries and 10 offices, Leads.io has a proven track record of helping people find solutions to their home improvement challenges. This same commitment to excellence extends to WhatCost, ensuring you receive the best possible service throughout your home improvement journey.

Our portfolio of brands, including GreenMatch and Boiler Guide, has helped over 100,000 UK homeowners make greener choices and connected them with over 5,000 qualified engineers. WhatCost builds on this legacy by offering a wider range of services to help you achieve your home improvement goals.

A legacy of connecting homeowners with trusted professionals

For over a decade, Household Quotes has been at the forefront of the home improvement industry. We've connected over 2 million satisfied homeowners with a network of 300+ skilled engineers across various specialities. Our dedicated team of professionals is passionate about simplifying the home improvement process.

Simplifying home improvement: How we work

WhatCost How We Work

Our streamlined process makes finding the right contractor a breeze:

  • Share Your Project: Provide details about your project, whether it's solar panel installation, window replacement, or a loft conversion.
  • Expert Matching: Our team matches you with a carefully selected list of local, qualified installers.
  • Receive Competitive Quotes: Up to four trusted professionals will contact you with competitive, non-binding quotes.
  • Make an Informed Decision: Compare quotes and choose the best fit for your budget and needs.

What's changing?

Our Name: We're now WhatCost.

What's not changing?

Our Commitment: Our dedication to providing exceptional service remains unwavering.
Our Team: Our experienced professionals are here to assist you.
Our Services: We continue to offer a wide range of services, including:

  • Solar Panels
  • Heat Pumps
  • Boilers
  • Windows
  • Insulation
  • Loft Conversions
  • Driveways
  • Stairlifts

And More!

We're excited about the future and the opportunities this rebranding brings. Thank you for your continued trust and support. We look forward to serving you as WhatCost.